Blog Posts by Subject: Market Research

Industry and market research is an important piece of any business plan, and SIBL provides access to specialized information that is not available on the internet.

Do your clients rave about your product or service, but prospective customers don't quite understand what you do? The culprit may be your marketing approach.

I know the danger of first impressions. And of reportage on the basis of superficial knowledge. But when something newsworthy comes along, caution must yield in the moment. So, permit me to introduce you to NYPL's newest marketing research electronic resource: IBISWorld.

Let's start with a (nearly) real-world example from the research desk at SIBL—Where can I find 

Last Spring, I invited my niece Molly and her husband, Ted Fienning, to SIBL to trace the meteoric rise of their new company Babiators, which, in less than a year, grew from an idea sketched on a napkin to a thriving enterprise. The audience's avid response to their nuts-and-bolts account of launching a startup in NYC inspired a series of talks by other successful metro-area entrepreneurs that will kick off in Fall 2102 as SIBL heads into its fourth StartUP! Business Plan Competition season. For now, I asked 

A little while ago, I gave a presentation at a session for FastTrac® GrowthVenture™. These sessions have to be held outside the Library, and they're very brief with lots of information to cover, so there's no chance to do a hands-on demonstration. This time I was told by one of the participants that she had been to visit us here at SIBL, but wasn't able to find current industry information in her business area, cleaning services.

While I thought that didn't seem right, there 

It's already been a couple of months since I and a colleague attended a morning of presentations by budding entrepreneurs finishing up their session of FastTrac® NewVenture™. Two weeks before that event my colleague and I did a presentation here at SIBL for them - our Market Research and library resources "boot camp". Now we had a great opportunity to see for ourselves how, and to what extent, these folks have used our SIBL resources to help create a five minute "pitch" of their 

This May is a month of celebration here at NYPL. A 100 year birthday for the Library’s landmark Stephen A. Schwarzman Building on Fifth Avenue and 42nd Street, and here at SIBL, we mark 15 years of operation. As appropriate for 100 years, NYPL will focus on many of its incredible research collections in the new exhibition Celebrating 100 Years, which 

St. George Library Center hosts a book discussion of The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell on Monday, January 24, 2011 at 6:30PM.

About this book from NYPL Catalog entry: 

"An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small 

Like a repeated news ticker, once again Facebook  is in the news. As a high player in the social media marketplace, it comes as no surprise that Facebook would lead headlines, but unlike Twitter , who caught media attention for reaching a record of 5 billion  tweets last week, Facebook's latest news round is not so glamorous. It does boil down, however, to the fact that social media is a marketplace.