St. George Library Center hosts a book discussion of The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell on Monday, January 24, 2011 at 6:30PM.

About this book from NYPL Catalog entry: 

"An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

"Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."

You will have to reserve the book and read it to take part in the book discussion. Please contact the St. George Library Center if you have any questions: 718-442-8560.