John Gassett: First Black Owner of a Grocery Store in Cartersville, Georgia

If scholars agree on anything about the African American experience in the 19th century, it is that slavery, violence, discrimination, and other forms of dehumanization defined Black life. Yet, in these difficult and challenging circumstances, Blacks were able to beat the odds, and rise to reclaim their identity and humanity; demonstrate their abilities, hopes, and achievements. One of these African Americans was John Gassett/ John Q Gassett (Figure 1).

Studio portrait of John Gassett
Figure 1 . John Gassett,  Cartes-de-visite collection, Photographs and Prints Division, Schomburg Center for Research in Black Culture

John Gassett

Gassett was born in 1854 to a single white mother, and possibly an enslaved father. Raised by his mother’s family in Sullivan County, Tennessee, he was educated in the Freedman’s Institute 1,  and majored in Latin and the Classics. In 1880, at age 22, he accepted a teaching position in Cartersville, Georgia. He stayed as a tenant in the house of Angelina Peacock, a successful Black businesswoman. Angelina Peacock sold properties and ran a boarding house and a restaurant in Cartersville. After a few years, Gassett married his wife, and moved to live with his family on the corner of Maine and Fite street.

Grocer, Real Estate Developer, and Party Delegate

John Gassett opened the first Black owned grocery store in downtown Cartersville at 127 West Main Street in 1893.  Gassett’s grocery store was one of the first main Black-owned businesses to be established in Bartow County, Georgia. Gassett bought the space  from Angelina Peacock, daughter of Jackson Burge 2, one of the wealthiest Black property owners in Cartersville in the 19th century. From the 1860s, a community of former enslaved Blacks emerged in downtown Cartersville, and created a Black business community around land owners 3 by the Black businessmen Jackson Burge, Ellis Patterson 4, Henry Saxon from the 1880s to 1920s.  In 1910, Gassett provided a space above his grocery store for the first African American doctor in Cartersville -Dr. William Riley Moore- to open his practice. 

Gassett’s grocery store created a customer base in the area, and allowed surrounding businesses to flourish, including Dr. William Riley Moore’s practice. Gassett also invested in real estate, and developed property formerly owned by Lewis Tumlin  to help Black families settle in Summer Hill area.

Politically, Gassett was active in the Republican party of the state of Georgia. In 1892, he was elected a delegate to represent the state of Georgia at the Republican party convention in Minneapolis on June 7th of the same year. Reporting on the upcoming Republican convention, the Savannah Tribune  of May 14th, 1892 wrote the following:

            The Georgia Delegation.

The delegation from this state to the Minneapolis convention which meets on June 7 next is as follows: from the state at large – A E Buck, W A Pledger, W W Brown, R R Wright. Frist district – M J Doyle, S B Morse. Second district – M F Brimberry, C T Barnes. Third district – C E Coleman, E S Richardson. Fourth district – A J Laird, John T Shepherd. … Seventh district – J Q Gassett, W T Blackman

John Gassett died in 1921 and though little is known about him today, we know he was a very ambitious Black man. With his grocery store, he provided his community with essentials needed for daily living; as a real estate developer, he addressed housing issues; and without doubt, his political engagement was driven by the interests of the Black community. In a racially segregated South, John Gassett, like other African Americans, was discriminated against. Yet he rose to overcome the adversities, to give hope, and to build a future for himself and his community. Gassett is buried at the Oak Hill Cemetery on Erwin Street, Cartersville, Georgia.

 


Notes

1. Freedman's Normal Institute, Maryville, Tennessee was a teaching institution for African-American teachers. Founded by the Quakers, it opened doors in 1873, and trained hundreds of teachers before its closing in 1901.For more information, see W. O. Garner Photograph Collection, University Libraries, University of Tennessee.

2. Jackson Burge was born in 1815 in North Carolina, enslaved by Nathaniel and Nancy Burge, who moved with him to Georgia. In 1872, he owned a $1, 200 land on West Main Street and at Lee Street, which became one of the first residential areas for African Americans in the city. See African American heritage trail, The Cartersville-Bartow County Convention & Visitors Bureau publication, https://visitcartersvillega.org/wp-content/uploads/2020/01/African-American-Heritage-

3.  Today the  land owned by these Black businessmen is at the junction of Noble Street and Main Street, as well as along Conyers Alley – once a street connecting West Market Street (now Cherokee Street) and West Main that is now just a driveway – See African American heritage trail , The Cartersville-Bartow County Convention & Visitors Bureau publication, https://visitcartersvillega.org/wp-content/uploads/2020/01/African-American-Heritage-brochure_02-28-19.pdf

4. Ellis Patterson was a blacksmith, one of the founders of the Black business community in downtown Cartersville, Georgia, along Jackson Burge. Ellis Patterson also appeared to be listed among patents receivers in The Farm Implement News, A monthly illustrated newspaper devoted to the manufacture, sale, and use of agricultural implements and their kindred from Chicago, Illinois. In this issue of the newspaper, published in January 1887, he was listed as follows:  358, 707 - Cultivator, Cartersville, Ga. Filed Aug. 23, 1886. No model.

5. Henry Saxon was a blacksmith as well in the 19th century, and among the founders of the Black business community in downtown Cartersville, Georgia.

6. Lewis Tumlin was one of the settlers who arrived in Cass/Bartow county through Alabama in search of a farm land from South Carolina. Tumlin took possession of the Etowah Mounds, later called Tumlin plantation, previously owned by the Cherokee. He was among the richest farmers in the county of Cass/Bartow, Georgia. Owning a large plantation with the largest population of enslaved Africans in the Etowah Indian Mounds, Cherokee village region. He lost a lot a fortune after the Emancipation of enslaved Blacks.

7. One of the oldest Black owned weekly newspaper created in 1875 with the title The Colored Tribune, until 1876. Founders included Louis B. Toomer, Sr., Louis M. Pleasant, and Managing Editor, John H. DeVeaux

 

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Amazing!

Thank you for sharing this history. As a current resident of Cartersville GA, I am very pleased to learn of his legacy.