Content Marketing & Automation Series
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Scroll down to see the dates and click on each workshop to see what you'll learn in that session.
The world has changed. Consumers are not the same as they used to be a few decades ago. The shift from outbound to inbound marketing is as real as it gets. In this workshop series, we will look at how inbound marketing has replaced outbound marketing for B2C and B2B businesses, and we will dive deeper into the whole marketing process you need to employ to attract leads and keep them by your side.
One of the biggest benefits of inbound marketing over outbound is its ROI. According to the stats, inbound marketing costs up to 62% less than outbound marketing. Inbound marketing tactics do not just generate leads, they also generate revenue much faster than outbound tactics such as PPC, remarketing, content syndication or outbound calls.
This will be an interactive, hands-on, three-part workshop series where Jimmy Newson will help you identify the best type of content, specifically for your business, to serve your target audience. Further, by using the buyer's journey, you'll be able to map your content, so you know when the best time will be to deliver it.