Careers, Jobs, Small Business Seminars, Online, Small Business How-to Seminars: Marketing the One-Person Service Business

Date and Time
Monday, December 2, 2024, 12 - 1:30 PM
End times are approximate. Events may end early or late.

Location

ONLINE - Details will be emailed upon registration
Thomas Yoseloff Business Center at SNFL
Event Details

*This event is online only*

Click here to register 

Everyone knows successful marketing is the key to success in any small business – fail to do it well and your business will fail sooner or later. However, marketing your business is especially challenging when you are all by yourself and are working 24/7, 365 days a year, just to keep your customers and clients happy.

How should you manage your time to make sure you are doing only those marketing activities that will ensure your business’ success?

Join Cliff Ennico, best-selling author, attorney, syndicated columnist, speaker, television personality, and humorist, as he shares:

  • How much time you should be spending on marketing
  • How to understand your “value proposition” in the marketplace (it often isn’t what you think)
  • The “four pillars” of a solo business marketing plan
  • What you SHOULDN’T be doing to market your business
  • The special challenges of marketing a home-based business
  • Why “ubiquity” is the ultimate goal of your marketing efforts
  • ... and so much more! 

Sign up now and don't miss your chance to ask Cliff your solopreneur marketing questions!

Click here to register 

About the Presenter:

CLIFF ENNICO

Attorney, author, syndicated columnist, speaker, television personality, and humorist, Cliff Ennico is a sole practitioner in Fairfield, Connecticut, focusing on the legal and tax issues affecting entrepreneurs and tech/e-commerce startups.

A former Wall Street lawyer and the former host of MoneyHunt (a popular television show about entrepreneurs that ran on PBS from 1994 to 2003), Cliff is also:

  • The author of several law books for a leading U.S. legal publisher, including a best selling collection of legal forms called “Forms for Small Business Entities”
  • The author of “Succeeding in Your Business,” a weekly business advice column that appears in dozens of newspapers nationwide as well as Entrepreneur.com and other business-oriented Web sites
  • A former instructor for eBay University, where he advised entrepreneurs nationwide on the legal and tax implications of buying and selling goods on eBay
  • The author of “Small Business Survival Guide,” a collection of helpful tricks for dealing with the 12 biggest enemies you will face when you run your own business
  • The author of “The eBay Seller’s Tax and Legal Answer Book,” the best – and ONLY – comprehensive guide to the legal and tax rules that apply when you’re selling on eBay
  • The author of “The Crowdfunding Handbook,” the ultimate guide on raising money for your small business or startup with equity funding portals
  • A frequent contributor to Entrepreneur and other small business magazines, websites, and blogs
  • A leading authority on entrepreneurship and small business management, giving talks to business groups nationwide
  • An influencer on YouTube whose channel has over 20K subscribers and features 35+hourlong videos on business and legal issues affecting startups in Connecticut and elsewhere.

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Assistive Listening and ASL
ASL interpretation and real-time (CART) captioning available upon request. Please submit your request at least two weeks in advance by emailing accessibility@nypl.org.