Careers, Jobs, Small Business Seminars, Online, Small Business How-to Seminars: Hello, My Name Is Awesome: How To Create Brand Names That Stick!

Date and Time
Wednesday, November 20, 2024, 3 - 4 PM
End times are approximate. Events may end early or late.

Location

ONLINE - Details will be emailed upon registration
Thomas Yoseloff Business Center at SNFL
Event Details

**This event will be online only**

Discover the secret to creating brand names that get noticed and increase sales.
In this engaging and entertaining presentation, Alexandra Watkins discusses:

  • The kind of names win the hearts and minds of customers
  • A proven framework to quickly evaluate the strength of any name
  • Why using your personal name as your brand name is a missed opportunity
    Professional brainstorming techniques
  • Creative workarounds for nabbing available domain names

 

Click here to register

 

About the presenter:

 

Alexandra Watkins

 

Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first-sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine.

Alexandra's personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. The vertical farming company she named Plenty was recently named one of the Top 100 Most Influential Companies by Time Magazine.

 


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Assistive Listening and ASL
ASL interpretation and real-time (CART) captioning available upon request. Please submit your request at least two weeks in advance by emailing accessibility@nypl.org.