Opt In to Advertising's New Age

This exhibition focuses on the history of advertising, from print and radio to television and the Internet. Showcasing some of the most creative ads of all time, the exhibit also provides a vision of the ways in which technology will continue to be an integral part of how marketers and consumers experience advertising well into the future. The seminal advertising from each era – print, radio, television, and the Internet – will be brought to life through the devices that enabled them to be, all against a backdrop displaying the historical and cultural context in which the technologies first flowered. A large-screen monitor, set within a bezel of large offset letter blocks, will display the great milestone print advertisements from the 1900s to the present day. A gigantic radio will play the famed ads from the 1920s to the present, with the dial tuning in to each decade. And an oversized television will play some of the most decisive and effective television ads of all time. The exhibit will culminate with an interactive encounter that will allow users to experience the future of advertising, which embraces a synergy across all media, linked by the Web. Though the exhibit begins in a distant era, it will aptly demonstrate how all the ads and technologies remain very vital and important in today’s marketplace. By the end of the experience, viewers will also understand how creativity has always been the key to success when mastering any new advertising technology. The exhibit, produced in collaboration with the Online Publishers Association, runs in conjunction with Advertising Week in NYC – a week-long celebration of advertising in New York.