Articles & Databases
26 resources found.
- (-) market research
e-Marketer
Market research reports, data, charts, about anything "e": internet, mobile, video, social media, technology use and adoption, online advertising, demographics and more. eMarketer aggregates and analyzes research from 1,700+ sources and produces analyst reports, statistics, and and charting features. Also check out e-Marketer's Retail Microsite for in-depth data about retail stores and restaurants. *Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.*
Sports Market Analytics (formerly SBRNet)
Find statistical market research data for 63 sports, 85 product categories, plus full-text articles and reports in more than 10 leading trade publications covering U.S. and international sports marketing and sporting goods business. Formerly called Sports Business Research Network.
SRDS
Comprehensive database of media and marketing information. Covers traditional media — such as magazines, newspapers, television, and radio — as well as alternative marketing opportunities such as online, out-of-home, and direct marketing. Catalogs more than 60,000 media properties in all. Also includes Nielsen Segmentation & Market Solutions, a feature that supports market research using Nielsen Claritas and PRIZM data.
Plunkett Research Online
Industry trends, market research. Attention NYPLcardholders for remote access during Covid-19 library closing : After connecting to the database next click on the tab "Subscriber Log in" on right of screen to get into the database. ** Please remember to click to LOG OUT when done, don't just switch to another database. The library has a limited number of licenses for this database and if you do not log out other library users will not be able to access.
**Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
First Research
Industry profiles include industry overview, recent developments, business challenges, trends and opportunities, executive insight, call preparation questions, financial and industry ratio's, industry forecast, web links and acronyms. Note: PDF's of First Research industry profiles can be found in Mergent Archives to view, save or print. In Mergent Archives, click the First Research tab. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Fitch Solutions Country & Industry Research
Fitch Solutions Country & Industry Research (Formerly Business Monitor) provides country risk reports, plus in-depth coverage of 200 markets and 22 industries. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Emerging Markets - Internet Securities (EMIS)
Full-text articles, news, company, industry and market information for emerging market countries around the world. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Attention remote NYPLcardholders: Once you type in your library card and pin number, please click on CLIENT LOG IN on the top right portion of the screen, then select New York Public Library to fully access EMIS Intelligence.
Mintel
Promt
See Business Collection.
IBISWorld
IBISWorld is the largest collection of industry and market research including specialized industries for small business research. This database is accessible on library computers only at SIBL, not through Wi-Fi. Please note: The terms of access have now changed. There is NO downloading of Ibisworld reports at the library. Printing of individual sections of reports is currently enabled. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Small Business Reference Center
Is a one-stop-shop for introductory business information. It provides general operational information for any type of business with searchable advisory videos. It has state-specific startup guides and a broad range of industry information including articles and market research reports. It also provides the fulltext of the business-related guides from the Nolo Press. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
SimplyAnalytics (formerly SimplyMap)
Simply Map includes thousands of demographic, business, and marketing data variables. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Statista
Statista provides statistical data for 170+ industries including market and consumer data and reports.
Note: Thanks to the generosity of the vendor, access to Statista during the pandemic has temporarily been extended to more locations and remote access with a NYPL library card.
Gale Directory Library
Search across a range of directories. Includes: Directory of Special Libraries and Information Centers; Encyclopedia of American Religions (now available in the Gale Virtual Reference Library); Encyclopedia of Associations - International Organizations; Encyclopedia of Associations - National Organizations of the U.S.; Encyclopedia of Associations - Regional, State and Local Organizations of the U.S.; Encyclopedia of Business Information Sources; Encyclopedia of Governmental Advisory Organizations; Gale Directory of Publications and Broadcast Media; Government Research Directory; International Research Centers Directory; Market Share Reporter; National Faculty Directory; Publishers Directory; Research Centers Directory; Ward's Business Directory of U.S. Private and Public Companies. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Business Source Complete
The Business Source Complete database includes full text business journals and magazines, covering all disciplines of business, including marketing, management, accounting, banking, finance and more. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Business Collection
Nearly 4,000 leading business, trade, and news publications covering accounting, economics, finance, marketing, management & strategy, and business theory & practice. This content was previously divided into multiple databases: PROMT, European Business ASAP, Business Index ASAP, Business & Company ASAP, General Business File, and Business International & Company Profiles. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Consumer Expenditure Survey
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Statistical Abstracts of the World
An aggregate of the statistical abstracts of nearly forty countries, generally issued by the national statistical offices of foreign governments. Also includes global and regional statistical compendia issued by international organizations and research firms.
EconLit with Full Text
This database covers international literature on economics. It includes more than 700 full-text journals; 15 full-text books, including "The Handbook of World Trade"; and complete indexing. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Publishers Weekly Digital Archive
Searchable full text and full image articles from Publishers Weekly, from its launch in 1872 to the present. Publishers Weekly documents American publishing industry news and book reviews, as well as coverage of the British book trade.
**Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Reference Solutions
Reference Solutions, formerly known as Reference USA, provides addresses, sales information, executives, for over 16 million verified businesses, and now includes job listings. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Wall Street Journal, 1984-present
Full text of the Wall Street Journal, 1984-present. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Access to this resource has been temporarily expanded to NYPL cardholders working from home, courtesy of ProQuest.
Business Insights: Essentials
Business Insights provides in depth coverage of businesses, including company profiles, industry profiles, products and brands, financial reports, company rankings, histories and full text periodical articles. Formerly known as Business & Company Resource Center. Investment Reports - to access investment reports, instead of choosing "Investment Reports" from the "Companies" dropdown options, you must go to a specific company profile and access the investment reports from the side bar. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**
Statistical Abstracts of the United States
Published annually by the federal government since 1878, the Statistical Abstract of the United States is the best known statistical reference publication in the country. It provides information to statistical questions and a guide to statistical sources. Beginning in 2012, ProQuest assumed responsibility for updating and maintaining the Statistical Abstracts. This database incorporates all editions from 1878 to the present. All tables are available as GIF images and Excel files.
Europa World Plus
Online edition of the Europa World Year Book and Europa Regional Surveys of the World series. Covers political, economic, and historical information, including statistics, for over 250 countries and territories. **Patrons should read the Terms & Conditions and Privacy Policy of this resource before searching.**