Picture it: The year is 1933, and you need a new coat! Chances are, you'd be headed to Hearn's. This department store, located on 14th Street between 5th and 6th Avenues from 1879 until 1955, was a New York shopping mecca.  

I recently found these full page Hearn's ads in 1933 issues of The Villager, which we've recently started to digitize at Jefferson Market. So far, April 1933-April 1959 is available to search in our basement reading room!